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    Friday Forward – What’s Essential

    This article is from the “Friday Forward” weekly newsletter on September 4, 2020. More articles like this one can be found at: https://www.robertglazer.com/

    What’s Essential? – 09/04/20

    Six months ago, if you had asked me what I believed was essential to myself, my family, and my business, I would’ve listed many things I now haven’t done for months, and that I do not miss. I might have told you that: 

    • Travel was essential to my business. 
    • I could only give an important speech in person. 
    • Our family’s frenzied weekends were essential to our interests. 

    Over the past several months, many of these hypotheses have been proven false. I should probably take that as a sign to question more of my assumptions and critically evaluate how I spend my time.

    The reality is while many of us think busyness leads to productivity and satisfaction, if we looked closely, we’d find most of what we spend our time doing is probably not essential, nor does it even deliver the desired outcomes. 

    The Pareto Principle, also known as the 80/20 rule, was named after esteemed economist Vilfredo Pareto. He showed that 80 percent of consequences come from 20 percent of all actions, illustrating an unequal relationship between inputs and outputs. 

    For example, 80 percent of our sales come from 20 percent of our clients, or we wear 20 percent of our clothes 80 percent of the time. By default, this means the inverse is true as well; 80 percent of our efforts only produce 20 percent of our outcomes. 

    We have continued to associate achievement and happiness with more time and effort spent. However, the Pareto Principle illustrates that 80 percent of our time is spent on things that may not be essential. 

    What if doing less, and having less, actually leads to more fulfillment and higher achievement?

    This is the premise Greg McKeown explores in his bestselling book Essentialism: The Disciplined Pursuit of Less. McKeown examines the difference between two types of people, essentialists and non-essentialists. 

    One key difference between essentialists and non-essentialists is how they allocate time and energy across three concentric circles in their lives. The first circle, which is the furthest from the center, McKeown labels, “other.” This includes things like your email, social media updates or busywork tasks at work that vie for your attention. Non-essentialists start each day in this circle, and often get stuck there. 

    The second circle—which is closer to the center—is family. Most of us consider our family to be important to us, but if we spend too much energy in the “other,” circle, we’ll be pretty exhausted by the time we’re interacting with our families at the end of the day. 

    Finally, there is the third, innermost circle. This is what Greg calls, “protect the asset,” which is yourself. This is your most elevated, intuitive place, where you can make the biggest contribution. And if you really understand what you can contribute in this circle, the costs of ignoring or overlooking it become clear. Unfortunately, many non-essentialists get so caught up in the other circles that they never reach this point. 

    By contrast, an essentialist sets their priorities by starting from the inner circle and working their way out. They focus intently with what’s most important to them and learn to avoid the trivial. They are fiercely protective of their time and energy, because they understand what they are otherwise giving up. 

    When we think about our time, McKeown suggests we replace common false assumptions with three core truths: 

    • “I have to,” becomes “I choose to.”
    • “It’s all important,” becomes “Only a few things really matter.”
    • “I can do both,” becomes “I can do anything but not everything.”

    COVID-19 has brought about one of the largest global experiments in essentialism ever enacted. I was fortunate to have the opportunity to sit down with Greg to discuss this recent phenomenon and more about essentialism on the Elevate Podcast

    Thinking back over these past few months, what may be non-essential in your life that you can reduce or eliminate for good when we get back to the new normal?

    Quote of the Week: “Your obligation is to the highest point of contribution you can make.” – Greg McKeown

    Courtesy of Robert Glazer.com

    About Robert Glazer:

    Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners.Under Robert’s leadership. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.

    Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards.

    Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.

    Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today and international bestselling author of four books: ElevateFriday ForwardPerformance Partnerships and How To Make Virtual Teams Work.

    A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. Bob’s website can be found at: https://www.robertglazer.com/

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